01. THE OVERVIEW
Care24 is a premier home healthcare provider in Dubai, specializing in DHA-licensed medical services including doctor-on-call, home nursing, and lab tests. Despite high-quality clinical operations, the brand faced significant invisibility in organic search. Over a 90-day period, the digital strategy shifted toward high-intent capture, resulting in a 1,350% increase in impressions and a specialized presence in AI-driven search results.
- Sector: Home Healthcare & Wellness
- Location: Dubai, UAE
- Duration: 3 Months (Q2 2025)
- Core Focus: Technical SEO, Search Intent Mapping, E-E-A-T Content Engineering.
02. THE CHALLENGE: THE "GOOGLE BLIND SPOT"
While Care24 provided elite medical care, its digital presence was eclipsed by large hospital networks.
- Authority Deficit: Low domain authority made it difficult to rank for competitive emergency terms.
- Conversion Imbalance: High reliance on paid search (PPC) resulted in a rising Cost Per Acquisition (CPA) and lower user trust compared to organic results.
- Algorithm Gaps: The site lacked the specific "Trust Signals" (E-E-A-T) required by Google for YMYL (Your Money, Your Life) medical content.
03. THE PERFORMANCE (90-DAY MILESTONES)
The 3-month roadmap focused on turning the website from a static brochure into a high-authority medical resource through specialized SEO Services Dubai.
Search Console Growth (May – Aug 2025)
- Total Impressions: 174,000 (+1,350% Growth)
- Total Organic Clicks: 797 (Stabilized and scaling)
- Average Position: 57.4 (Significant upward trajectory from unranked status)
- New Visibility: 7 primary service pages achieved their first meaningful impressions in July alone.
04. USER ACQUISITION & THE ORGANIC EDGE
Data from Google Analytics 4 (GA4) reveals that while Paid Search drove high volume, Organic Search delivered the highest quality of engagement.
Acquisition Channel
Total Users
Key Event Rate (Conversion)
Paid Search
53,834
5.28%
Organic Search
577
12.17%
Observation: Organic visitors converted at 2.3x the rate of paid visitors. This indicates that users finding Care24 through organic search authority demonstrate higher trust and immediate service intent, a core benefit of Local SEO Dubai.
05. KEYWORD MATURITY & AI VISIBILITY
The strategy focused on "Service-Specific Intent," pushing critical medical queries into competitive positions using AI SEO Dubai techniques.
- Lipid Profile Test Price: Secured AI Overview (SGE) placement. Google’s AI now references Care24 as a primary authority for cholesterol and heart health queries in Dubai.
- Doctor at Hotel: Achieved #4 Position. This captures the specific tourist/traveler niche requiring 24/7 medical visits.
- Skin Glow Drip Price: Reached #11 Position. The page captures global intent for IV therapy, highlighting competitive pricing (AED 299).
- TB Test in Dubai: Reached #11 Position. This targets a high-volume residency and workplace requirement in the UAE.
06. COMPETITIVE HEALTH & AUTHORITY
By July 13, 2025, the domain showed a stabilized authority profile:
- Semrush Authority Score: 7
- Organic Keywords: 306 total keywords now ranking in the UAE.
- Backlink Profile: 1.8K total backlinks from 119 referring domains.
- Geographic Focus: 93% of traffic originates from the United Arab Emirates (AE).
07. IMPACT SUMMARY
The 3-month intervention successfully bridged the gap between Care24's clinical excellence and its search engine visibility. By securing AI Overview placements and Top 5 rankings for emergency "Doctor at Hotel" services, the brand has established a sustainable lead-generation engine that operates independently of advertising spend.
