01 The Overview
Klevra is built for the hospitality industry. It pulls procurement, purchasing and payments into one platform, so hotels and their teams stop jumping between tools and chasing scattered approvals. COM8 STUDIO built the brand behind it end to end: the wordmark, the mark, the colours, the type, and the full rulebook that keeps everything consistent, from an app icon to an event wall.
02 The Challenge
In most hospitality businesses, procurement, purchasing and payments live in separate places: spreadsheets, email chains, a finance tool, a supplier portal, and a lot of manual chasing. Klevra brings all of it into one platform. The brand had to make that promise believable to two very different people at once: a finance or operations lead who needs to trust it with real money, and a busy floor manager who just wants it to be simple.
That is a hard balance. Most business software solves it by looking serious and a little cold, which buys trust but loses warmth, and Klevra could not afford to lose either. So the personality we set held both on purpose: professional, innovative, friendly, playful, trustworthy.
03 The Idea
Two small observations shaped everything. First, the name: say "Klevra" out loud and it sits a step from "clever." We did not force that, but the identity plays to it, a genuinely smart product that feels easy. The wordmark is lowercase and softly geometric, approachable instead of corporate, with a distinct "k" and "v" that make it its own.
Second, the mark: a tight "kv" monogram carries the brand where the full name will not fit, an app icon, a badge, a favicon, and still reads as Klevra at a glance.
Under all of it runs a small pattern of plus and cross marks. It gives the brand an ownable texture, and the way we see it, it does quiet double duty: a plus for things coming together, a cross for things scaling up. That is Klevra's whole pitch, and it echoes the product's own line, "Automation. Simplified. Scaled."
04 The Identity System
A brand is only worth something if it stays itself everywhere, so most of the work was a complete, documented system.
The logo. The `klevra` wordmark is the main lockup; the `kv` monogram is the short version. Both come with a proper skeleton, clear space, minimum sizes and a plain list of what not to do, so the brand looks right whoever is placing it, a developer, a print vendor, or a new hire on day one.
Colour. The palette leads with Fantasia, a confident violet, backed by Lapis Lazuli blue, Snow off-white and Retro Black. Violet is rare in business software, so Klevra stands out on sight while still feeling calm and premium. Locking the logo to these colours and nowhere else is what keeps that recognition from slipping over time.
Typography. Plus Jakarta Sans does all the talking, a clean geometric sans with a full weight range. In a product people use for hours a day, type is not decoration, it is the interface, so readability was the whole point, and it sits happily next to the wordmark.
Spacing and co-branding. Because Klevra sits next to partner logos and inside product screens, the system also nails icon spacing and co-branding, the unglamorous rules that decide whether a brand survives real use instead of falling apart the first time someone else touches it.
05 Bringing It to Life
Then we put the identity where it will actually live:
- The app icon and product screens, where the mark has to be sharp and instantly Klevra
- Business cards, stationery and document templates for a steady day-to-day presence
- Team kit and ID badges, jackets, beanies and lanyards carrying the pattern
- Event and environmental branding, including a full exhibition wall built around "Automation that empowers"
06 The Result
Klevra came away with a full, consistent identity: a distinctive wordmark and mark, an ownable violet palette, a clean typeface, a flexible pattern, and a rulebook that holds all of it together as the company grows. It reads trustworthy enough for a payments tool and friendly enough that people actually want to open it, which was the exact line the brand had to walk.
07 Closing Thought
Branding for software is not decoration. It is taking something technical and making it clear, human and easy to trust. That was the whole assignment, and it is what the Klevra identity does.
